Tricia Ford, COO at Care Synergy in Colorado, highlights how only 7% of hospice-eligible patients receive early care, impacting healthcare costs and patient quality of life. Utilizing data from Trella Health, her organization identifies opportunities to improve end-of-life care, reduce health system costs, and increase patient census. This session explores the critical role of data-driven decisions in enhancing hospice care quality and operational efficiency. It demonstrates how advanced data tools help hospice sales and marketing leaders increase referrals and showcase hospice care's value. Strategies for using data to highlight hospice care benefits to referral sources are discussed, aiming to optimize care delivery and capture untapped opportunities. This approach is essential for hospice professionals seeking to maximize their organization's impact through informed, data-driven strategies.